MIND YOUR MARKETING. Manchester's PARKLIFE FESTIVAL has been fined £70k for sending text messages to festival goers allegedlly from the festival goers mothers.
"Some of the Parklife after parties have sold out. If you're going make sure you're home for breakfast. xxx"
This unfortunate marketing technique back-fired when countless festival goers who's mothers were no longer alive became understandably distressed by the texts. The Information Commissioner's Office said many people suffered "substantial distress". Some festival goers cancelled their tickets.
The festival organisers initially joked about the texts but later publicly apologised.